Our promotional package is meant to appeal to mainly the younger generation, for example the audience that appeal to beyonce, we hope to create an audience that she has. We will target this audience mainly through the appearance of our star, by the way she will dress and behave. We will make her attractive and seen as materialistic.
Also, our album cover will attract people in by the diverse, but similar cover work that other female artists have. A head shot will be the cover work which will increate identification and people can recognise her.
Furthermore, the lyrics of the song will be easy to relate to and the meaning of it young females will be able to relate it to their lives. This will then make it easier for the album to be sold and less marketting techniques will need to be used.
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