How does this music video use the Godwin's point 'reference to notion of looking'?
~There is voyeuristic treatment of female body for example when Cheryl is seen bending over to turn on the juke box.
~ Her costume encourages voyeurism and the focus and movement of the camera reflect on how we should be looking at her.
~ The positioning is in a males point of view but also can be asspirational - the female target audience is told what they should look like and how males should look at them.
~ Facial expressions. She looks suducivley at the camera creating a two way interation inviting the psectator to objectify interation of her.
~ There are also lots of cutaways to people looking at her. Does this make her have an empowered position having everyones attention?
~ She also seems to have lot of physical power the way she is moving other people out of her way etc.
~ She is positioned as a sexual object - is she manipulating others with her looks?
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