Half term work - preparing for digi-pack

1.       What is your finalised star persona? Include a photograph of your star that best communicates their persona. Discuss what ideas/ideologies they communicate (materialism, rebellion, innocence, the cultural “ideal”, alternative to the “ideal” etc.). How do they communicate these ideas? How is their persona expressed visually? (costume, hair, makeup, bogy language, lighting, framing etc) How is it expressed through lyrics, genre?

This is a screen grab from our music video which I think best describes our star. Firstly by the way she is sitting represents her sexuality and by the way her hand is positioned behind her head. Her face is also positioned looking straight at the camera, so connecting with the audience, and her expression is of a sexual nature. This makes her look like an object which males could look upon. Her outfit does show off her front with the neck line being low, however it is in the colour white and this could represent innocence. Our stars hair is also draped to one side showing off the side of her body closest to the camera, this could draw in the audience especially the male side. The fact that her hair is long and flowing down also shows femininity. We kept her makeup quite simple and the costume as well because we wanted the main focus to be on the meaning of the song and keeping her image to a minimal makes her star persona better, as if people want to look like her she is not making them dress inappropriately or wear lots of makeup but the opposite, and this could therefore make her a good role model. The lighting in this shot highlights her features well as it creates a shadow behind her and on the legs and lower body, but her face is in full light which means the audience can identify with her more. The framing of the shot furthermore focuses on her main body and image as you can see that the parts of her body round the edge of the shot for example her legs and arms are in shadow and if we included the whole of the shot they would not be as important as they would not be shown clearly. That is why the camera is closer in on the characters face to again increase identification and empathize the more important features of our star. 

2.       How are you going to ensure continuity between the 3 products? Remember your digi-pack cover cannot look like a single (can’t be images from the music video) but an album. Compare your ideas for the digi pack cover with professional promo images. A digi-pack is a combination of audio and video (a cd and a dvd with special features such as a few music videos or concert videos)

We will use different images for our digi-pack, these will be completely different shots from the music video that ensure that the album looks diverse and different. Here is an example of a professional promo image. This is Rihanna's digi pack: 

This digi-pack is bright and colourful as it has pictures of roses which goes with her bright red hair. Roses are represented by love and so shows what her album is based about. This is what we would like to try and do for ours. This includes a CD from her album and a DVD with directors commentaries and videos.

3.       Write down all of your individual or group ideas for the digi-pack cover and magazine advert. Ideas for costume, setting, lighting, colour, hair, makeup, Photoshop special effects etc. If you can do some mock ups of your own, or experiment with effects in photoshop.

• head shots of artist
• plain costume like in music video so focus on her face and expression
• looking into the camera or away?
• setting - related to love? loving setting? beach, pretty garden etc
• bright lighting to empathize her face
• colour - white to show innocence? or black to show darkness? maybe contrast of both?
• hair and makeup simple and dark as a contrast
• includes album with tracks, interview with artist, tour videos, directors commentary, behind the scenes footage