What does a music video do?
- It can help promote the artist
- Helps you get exposure on national television
- It creates a visual to go alongside the song - can identify with the artist
Music video conventions across all/most music genres
- Editing - slow and fast
- Song related to video
- Cut to different parts - manipulation of time through editing (temporal editing)
- Shots of the artist/band - close ups - identification - to promote band identity
- Performance e.g. rock - instruments, pop - dance routine, lip syncing
- Different settings - partial editing
- Linear - the chronological order apparent to you
- Non linear - the chronology is not apparent
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