Goodwin's points

1. Reference to notion of looking (voyeurism) pleasure of looking - subject unaware
2. Genre characteristics - rock, performing with instrument, pop, dance routine, dance, don't often see the artist
3. Lyrics and visuals - strong relationship, illustrate explanation in images, amplifying (lyrics exaggerated), abstract (image doesn't match lyrics) 
4. Music and visuals - (strong relationship) instruments, dancers, movements, camera movement, gestures
5. Demands of record label - lots of close ups of artist, visual motif (symbol), repeated throughout videos as part of brand identity - USP - Unique Selling Point
6. Intertexuality - reference to other texts (films, books, tv shows) very personal to spectator - works on basis of previous viewing