Advanced Portfolio:
1. What is your finalised star persona? Include a photograph of your star that best communicates their persona. Discuss what ideas/ideologies they communicate (materialism, rebellion, innocence, the cultural “ideal”, alternative to the “ideal” etc.). How do they communicate these ideas? How is their persona expressed visually? (costume, hair, makeup, bogy language, lighting, framing etc) How is it expressed through lyrics, genre?
Here are some photos of the actress we used in our music video. We think they communicate with her star personna because they show attractive features eg. her face, long hair and body.
The ideologies which she communicates are materialistic because we want people to look at her and feel attracted to her physique.
We shall show this in our music video by dressing her in short dresses and skirts so that parts of her figure are shown off. We also did her make up in lots of different ways in differerent shots of our music video. Eg. simple and natural in some shots and dramatic and bold in others. This could show that she looks pretty in lots of different styles.
Body language will be simplisic but graceful to present feministic features
We also want to put across that she is innocent so that the audience will sympathize with her (maybe she has had a bad break up where the boyfriend treated her badly). Our star will also have a sense of strength so that the young females of the target audince will idolize her.
By doing this we have made a twitter account for our star and included references to a boyfriend figure in her music videos. Also the lyrics in her music video will relate to her past relationships.
Here are some photos of the actress we used in our music video. We think they communicate with her star personna because they show attractive features eg. her face, long hair and body. The ideologies which she communicates are materialistic because we want people to look at her and feel attracted to her physique.
We shall show this in our music video by dressing her in short dresses and skirts so that parts of her figure are shown off. We also did her make up in lots of different ways in differerent shots of our music video. Eg. simple and natural in some shots and dramatic and bold in others. This could show that she looks pretty in lots of different styles.
Body language will be simplisic but graceful to present feministic features
We also want to put across that she is innocent so that the audience will sympathize with her (maybe she has had a bad break up where the boyfriend treated her badly). Our star will also have a sense of strength so that the young females of the target audince will idolize her.
By doing this we have made a twitter account for our star and included references to a boyfriend figure in her music videos. Also the lyrics in her music video will relate to her past relationships.
2. Digi-pack and Advert
To make sure there is continuity between the advert, music video and digi-pack, we will do a photo shoot of Bessie in some of the same settings which we used to film her in in the music video. The setting will be in a room in her house. To make it look like the pictures aren't the same as the music video, we will dress her in a different outfit and make her make up different.
Below is the album cover of Beyonce's album 'B`day' and the 2 pictures below that are screen grabs from her music video 'Deja Vu' from the alum. The colour scheme and outdoor theme are very similar to the video but her hair and make up are different which makes the cover look like an album and not a single. We can still recognize the style and identify that the star on the front of the cover is the same person as the star in the music video. We want to put across the same idea when we do our digi-pack.
To make sure there is continuity between the advert, music video and digi-pack, we will do a photo shoot of Bessie in some of the same settings which we used to film her in in the music video. The setting will be in a room in her house. To make it look like the pictures aren't the same as the music video, we will dress her in a different outfit and make her make up different.
Below is the album cover of Beyonce's album 'B`day' and the 2 pictures below that are screen grabs from her music video 'Deja Vu' from the alum. The colour scheme and outdoor theme are very similar to the video but her hair and make up are different which makes the cover look like an album and not a single. We can still recognize the style and identify that the star on the front of the cover is the same person as the star in the music video. We want to put across the same idea when we do our digi-pack.
3. Write down all of your individual or group ideas for the digi-pack cover and magazine advert. Ideas for costume, setting, lighting, colour, hair, makeup, Photoshop special effects etc. If you can do some mock ups of your own, or experiment with effects in photoshop.
Word count : 500 words minimum
ALSO Catch up with your blogging. Make sure Target audience work is complete and you have done at least 25 individual posts since the start of the project! It is not just the amount that counts though but the content!
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