- Reference to the notion of the cooking (voyerism) pleasure in looking- subject unaware
- Genre Characteristics- Rock is associated with performing, instruments, Pop usually includes dance routines.
- Lyrics and visuals- strong relationships
- illustrature - explanation in images
- amplifying- lyrics exagerated
- abstract- Image doesnt match lyrics
5.Demands of record label- lots of close ups of artist, visual motif (symbol)- repeated throughout videos as part of prand identity
USP- unique selling point- usefuk for stars to have.
6. Intertextuality- reference to other texts (films, books, TV shows) They can be very personal to spectator- works on basis of previous viewing
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